Sports Retailer — Tictag Insight
AI-powered footfall, merchandising, and conversion insights from in-store CCTV
A leading sports retailer deployed Tictag Insight to turn store traffic into actionable sales decisions — surfacing AI-powered insights on customer behaviour, footfall patterns, merchandising effectiveness, and supplier coordination.
Situation / Problem
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Limited Visibility of Store Traffic: The retailer lacks detailed footfall data, making it challenging to measure marketing effectiveness, assess the impact of promotions, and identify peak shopping hours for optimising staff schedules and promotional timing through data-driven methods.
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High Traffic, Low Conversion & Limited Customer Behaviour Insights: Stores often have busy periods but low sales, and it is difficult to pinpoint the underlying reasons, such as product placement, customer engagement, or layout issues, that impact conversion and the in-store experience.
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Supplier Coordination Gaps: Insufficient data makes it challenging to provide partners with accurate demand signals, potentially leading to stock mismatches and missed sales opportunities.
