Increasing Conversion and Engagement for a Premium Furniture Retailer
+50% projected conversion lift; ATV +10–25%; dwell time in low-traffic zones +20–50%
A premium furniture retailer deployed Tictag Insight on its existing CCTV and sensor stack — turning peak-hour congestion, dead zones, and competitor pricing pressure into measurable conversion and engagement gains.
Problem
The retailer was hitting peak-hour congestion with insufficient staff coverage during late-afternoon demand surges. Prime retail zones generated minimal customer engagement, foot traffic wasn't converting into purchases, and the store was vulnerable to competitor pricing during promotional gaps.
Solution
Tictag Insight delivered operational intelligence by monitoring visitor movements and dwell times on the retailer's existing CCTV and sensor infrastructure. The platform pinpoints peak periods for staffing, surfaces underperforming zones that need visual merchandising changes, tracks customer journeys to identify high-intent visitors, and reveals competitor-promotion patterns to inform pricing tactics.
Results
- Conversion rate projected to increase 50%
- Average transaction value expected to rise 10–25% via upselling and bundling
- Dwell time in previously low-traffic zones projected to increase 20–50%