How Tictag Insight Transformed Operational and Marketing Decisions for Lotte
+18–25% dwell time after layout redesign; data-driven staffing and promotion ROI lifted above 25–30% industry conversion benchmarks
Lotte deployed Tictag Insight to replace manual, intuition-driven retail decisions with AI-powered customer behaviour analytics — improving layout dwell time, peak-period staffing, and promotional ROI.
Problem
Lotte's operations leaned on manual, intuition-based decision-making. Phone-based staff coordination caused peak-period delays, promotional effectiveness was unmeasured with unclear ROI, and product placement relied on guesswork — missing cross-selling opportunities. The retailer wanted to push beyond the typical 25–30% industry conversion benchmarks.
Solution
Tictag Insight delivers AI-powered customer behaviour analytics on top of Lotte's existing camera infrastructure. The platform combines privacy-first anonymous tracking, human-in-the-loop validation, predictive staffing models, and interactive dashboards that surface actionable recommendations — all compliant with IMDA data protection standards.
Results
- Layout redesign: +18–25% increase in dwell time
- Staffing allocation: higher conversion rates through dynamic peak-period deployment
- Promotional optimisation: stronger ROI via data-driven campaign validation and hotspot-driven traffic routing