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Case Studies

AI-Enabled Data Capture Platform for Singapore MICE Event Organisers

Elevating Event Planning and Execution

Client Overview

Our client is a key government agency driving Singapore’s tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) sectors, partnered with us to enhance the impact of MICE events through advanced AI solutions.

Key Challenges / Problems

Our client required a scalable and cost-effective solution to track attendee engagement, optimise layouts, and measure booth performance without employing intrusive tracking methods such as wearables or tokens. Their previous approach was labour-intensive, costly, difficult to scale across different event sizes, and prone to inaccurate data collection, which limited the reliability of insights.

 

Proposed Solution

Tictag proposed a computer vision-based analytics platform that utilised cameras to provide post-event insights on attendee movement, engagement, and booth interactions.

Implementation

Tictag transformed attendee metadata into comprehensive analytics reports. Using strategically positioned cameras at booths and registration areas, Tictag captured visitor data and processed it through our AI model to determine individual "tracks" for each identified person. The system extracted facial data from registration areas and correlated it with booth interactions, ultimately generating detailed Tictag Analytics Reports that provided actionable insights for event organisers.

The Results

  • Unlocked new revenue streams through data monetisation, providing valuable insights for exhibitors
  • Empowered event organisers with data-driven decisions for layout planning and marketing ROI measurement
  • Ensured compliance with GDPR and PDPA through on-device anonymisation and opt-in design principles
  • Delivered a proven setup requiring minimal manpower with scalable architecture


Conclusion

Tictag's cutting-edge AI and computer vision technology revolutionised MICE event analytics, enabling smarter decision-making, unlocking new revenue streams, and delivering unparalleled insights with seamless scalability and rigorous privacy compliance.



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