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Inside the Tictag x BeLive Exclusive Business Luncheon: Retail Leaders Uncover the Power of Agentic AI

4 min read

Dec 2, 2025 5:24:10 PM

The challenge facing modern retailers isn't choosing between physical stores and digital channels, it's making them work together intelligently. At an exclusive business luncheon hosted by Tictag and BeLive at Manhattan Hotel Jakarta, more than 50 retail and eCommerce leaders gathered to explore exactly how that integration happens in practice.

Representatives from industry giants, including Paragon Corp and MAP, alongside digital transformation executives from across Indonesia and Southeast Asia, came together for more than networking. They came to witness how agentic AI, systems that can observe, decide, and act autonomously are bridging the gap between what happens on the shelf and what converts online.

Opening Remarks: Seeing the Invisible

Kevin Quah, the CEO of Tictag, opened the session by addressing an uncomfortable truth: most retailers still lack clear visibility into what truly happens inside their stores. While brick-and-mortar locations remain where most product interactions and brand impressions occur, the data capturing these moments often stays fragmented, incomplete, or simply invisible.

Uncovering Retail's Invisible Gaps

The panel discussion that followed expanded on Kevin’s remarks. Byung Jun Lee, VP of Business Development at BeLive, highlighted a common pain point: in-store experiences rarely convert efficiently into online engagement. Panelists tackled the challenge head-on, discussing how retailers can move from reactive problem-solving to proactive experience delivery across both physical and digital touchpoints.

The conversation proved particularly relevant for Indonesian retailers. While Singapore has advanced quickly in AI adoption, Indonesia’s retail landscape presents unique complexities: diverse formats, fragmented data sources, and varying levels of digital maturity. Both speakers emphasised practical starting points: connecting existing systems without creating technical debt, identifying which signals matter most, and deploying AI in ways that deliver immediate operational value.

When Intelligence Becomes Action

Following the panel's engaging twenty-minute discussion and thoughtful Q&A session, the roundtable demo sessions transformed theory into a tangible reality. Attendees gathered around live demonstrations, watching agentic AI in action rather than simply hearing about its potential.

The demonstration loop captured attention immediately: a shopper enters a store and pauses at a display. Tictag's computer vision detects the behaviour pattern, capturing shopper flow, product interaction, and shelf conditions in real time. Within moments, BeLive's platform engages online viewers with relevant content about that exact product, while the analytics dashboard updates with insights about traffic patterns, dwell time, and engagement metrics across both channels.

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This wasn't a polished marketing video. Heads and operations leaders watched the entire system respond in real time, asking pointed questions about integration complexity, data privacy, and ROI timelines. The discussion revealed something crucial: retailers aren't looking for more data, they're looking for systems that turn insights into immediate workflows without adding operational burden.

Beyond Analytics: The Agent Advantage

Tictag's Insight Agent emerged as a compelling focal point throughout discussions. Unlike traditional analytics that simply report what happened, this AI copilot generates actionable recommendations, identifying which store zones need attention, which products deserve better placement, and which customer patterns signal revenue opportunities.

Combined with BeLive's live engagement capabilities, the partnership demonstrates something larger: how moment-based personalisation works in practice. Rather than relying on predefined demographic segments, the integrated system responds to real-time intent signals, what customers do, not just who they are.

The conversations during lunch and networking sessions dove deeper into implementation realities. Operations heads discussed staff productivity gains. Marketing leaders explored how live commerce insights could inform merchandising decisions. Digital transformation executives questioned how to evaluate AI partners and prioritise automation investments.

The Follow-Through That Matters

The invite-only format, ensured every attendee held genuine decision-making authority. As the formal program concluded, informal follow-up discussions continued, some attendees stayed another hour, working through specific use cases and integration scenarios with Tictag and BeLive teams.

For retailers navigating pressure to stay efficient while investing smartly in AI, the session delivered practical frameworks: where to begin, what to automate first, and how to connect in-store intelligence with online engagement without creating heavy technical debt.

Rethinking Retail Intelligence

As conversations wound down, the central insight crystallised: agentic AI isn't about replacing human judgment, it's about extending visibility and accelerating action. When teams can see what customers see across store and screen, when insights trigger intelligent workflows automatically, and when frontline staff receive AI-powered support rather than just more dashboards, the entire operational model shifts.

For Indonesian retailers, especially, the path forward doesn't require matching Singapore's AI maturity overnight. It requires identifying blind spots, choosing the right starting point, and deploying AI that delivers concrete business outcomes quickly. The question isn't whether to adopt agentic AI, but how to deploy it responsibly, practically, and profitably.

Our sincere thanks to all attendees for contributing your time, attention, and thoughtful questions. Your participation transformed this luncheon into a meaningful exploration of retail’s future.

✨ Ready to see how agentic AI works for your stores? Book your FREE demo, limited to 5 retailers per week. 👉 tictag.io/free_demo