In this Tictag blog entry, we’ll be talking about how a startup can benefit from competitions and accelerators. This is gleaned from our own experiences over the past year, and we’ve participated in (and won!) quite a few.
As an innovative startup, we realised early on that important for Tictag to build up exposure and develop our business by testing our ideas and pitches against other companies, and against seasoned judges.
Reason 1: Prize and Exposure - Winning the SMU PAK Challenge
One of our earliest competitions was the Singapore Management University PAK Challenge, where our co-founder Keeve pitched Tictag. While Tictag was at a fairly nascent stage then, Keeve managed to overcome some extremely creative competitors and brought home the Grand Prize. Besides the sizeable prize money of S$50,000, which helped us tremendously in funding our early development efforts, we got a significant amount of exposure in our home turf of SMU.